This gray, pink and silver koinobori ( from the Japanese koi , carp and nobori , flag/banner) is a Japanese fabric kite from the Madame Mo brand.
In Japan, this Japanese flying fish is traditionally hoisted during Children's Day Kodomo no hi (of kodomo , child, no , of and hi , day) of May 5.
This fabric koi carp is a symbol of strength and perseverance.
Madame Mo diverts this fish windsock from its traditional origin to make it an everyday decorative object that brightens up an interior with softness and color.
Check out this Japanese festival Kodomo no hi and the symbolism of koinobori :
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